About us
About the founder
Our story begins with redefining beauty.
Founder Lora’s travels around the world led her to a profound discovery: true style isn’t about chasing trends, but about finding those unique pieces that tell your own story and boost your confidence. This insight sparked the creation of Lora Fashion—a brand dedicated to providing independent women with high-quality, high-design, and accessibly-priced fashion jewelry.
We meticulously select hypoallergenic alloys and premium, long-lasting plating as our primary materials, ensuring your wearing experience is not only beautiful but also comfortable and worry-free.
Forever Forward
We take pride in our successes and focus on the future. We constantly look for new ways to push our Mission forward, leading the industry to greater heights by setting ambitious goals — and achieving them.
Recycled Metal
Today, 99% of our gold and 95% of our silver are repurposed. By the end of 2025, 100% will be repurposed or Fairmined.
Circularity
Recycled and repurposed materials. Timeless designs. Lifetime warranties. And trade-in programs that give your jewelry new life.
Zero Waste
No single-use plastics by 2050. Zero waste in showrooms and offices by 2033.
Net Zero
Our company-wide emission reduction targets have been validated by the Science Based Targets initiative.
The Brilliant Earth Difference
Expertly Designed Jewelry
Award-winning designers in our San Francisco studio dream up each piece, considering every aspect of the distinct design. Then, artisans with masterful attention to detail bring our jewelry to life, so you can wear it forever.
Every Piece Crafted Ethically
Every aspect of our jewelry is ethically crafted, from the minute the materials are sourced, to the moment you put it on — because we believe you should feel good about what you’re wearing.
Uniquely Yours
We craft our jewelry joyfully, and just for you. Whether it’s a made-to-order, one-of-a-kind engagement ring or a personalized piece of fine jewelry, our designs reflect the unique story of who you are.
More to Explore
Rings
Bracelets
Earrings
Necklacks